Skip to content 
2026 Edition · 24 Lectures · Hands-On
Meta & TikTok Ads Course — The Full Curriculum
Running ads that just burn money with nothing to show for it? This 24-lecture program is designed to take you from the fundamentals to confidently planning, launching and improving Meta & TikTok campaigns for the Pakistani market.
Jump straight to a module
24 lectures across 6 modules — tap a module to jump.
The full 24-lecture curriculum
24 lectures · ~60 minutes each · 24+ hours of hands-on training. Here’s everything you’ll master, module by module.
Module 1 · Lectures 1–3Foundations & Product
Lecture 1 Why Most People Fail at Meta Ads — The Truth No One Tells YouFREE DEMO CLASS
Meta is only a courier — it just delivers your message. If your offer, hook and product are weak, people scroll past and your budget burns. The eye-opening first class that reveals why ‘ads don’t work’ — and what actually does.
Lecture 2 Audience Psychology, Buyer Journey & Money Vocabulary
Learn how buyers really decide and the core ad metrics (CPM, CTR, CPL, ROAS) — the thinking behind every profitable campaign.
Lecture 3 Product Selection & Pricing — What to Sell & How to Price ItPOWERFUL
Choose a product that genuinely sells and price it to stay profitable after couriers, returns and tax.
Meta Ads Core (Facebook & Instagram)
Lecture 4 Business Manager Setup (Pakistan-Ready)
Set up a professional Business Manager and ad account, follow account-quality best practices, configure payments and troubleshoot common card-decline issues.
Lecture 5 Budgeting, Daily Spend, ROAS & the Learning Phase
Calculate a practical daily ad spend, choose campaign vs ad-set budgets (CBO vs ABO), and scale carefully while monitoring performance.
Lecture 6 Campaign Architecture & Choosing the Objective
Build a clean campaign structure and pick the right objective so your budget chases real results, not vanity clicks.
Lecture 7 Detailed Targeting — Targeting the Right Customers
Use detailed targeting to build focused cold audiences and reach the customers most likely to respond to your offer.
Lecture 8 Ad Formats, Placements & Instagram Ads
Learn Reels-first vertical creative, placements and the practical differences between promoting in the app and using Ads Manager.
Lecture 9 Creative, Copywriting & Organic Growth★ MOST POPULAR
Write stronger hooks, evaluate creative with CTR, hook and hold-rate signals, make ads in Canva/CapCut, and support paid campaigns with organic content.
Lecture 10 Click-to-WhatsApp, Lead Generation & Closing the Sale★ MOST POPULAR
Build Click-to-WhatsApp and lead campaigns, filter low-intent enquiries, and improve follow-up with scripts and objection handling for e-commerce, real estate, academies and services.
Lecture 11 Advantage+ Sales, Catalogs & E-commerce
Set up AI-assisted store campaigns, reduce the impact of fake COD orders on your data, and study practical examples for clothing, skincare, perfume and shoes.
Lecture 12 Meta Pixel, Conversions API (CAPI), Tracking & ScalingRECORDED LESSON
Provided as a recorded lesson: install Meta Pixel and CAPI for reliable measurement, understand attribution and event quality, then learn when and how to scale winning campaigns without destabilising performance.
Lecture 13 Metrics, KPIs & Pakistani Benchmarks
Read key account signals and compare CPM, CTR and CPL with practical Pakistani reference ranges while accounting for the offer, industry and objective.
Lecture 14 Custom Audiences, Retargeting, Lookalikes & Advantage+ Audiences
Build custom and retargeting audiences from people who already showed interest, then use customer data to create lookalikes and test Advantage+ audiences.
Lecture 15 A/B Testing — Creative & Audience Testing
Find winning ads and audiences with structured testing and creative diversity — data, not guesswork.
TikTok Ads Course for Beginners
Lecture 16 Advertising Basics, Audience Behaviour, Ad Angles & Content Types
Understand TikTok advertising fundamentals, how users behave on the platform, how to develop persuasive ad angles, and which content formats suit different campaign goals.
Lecture 17 TikTok Ad Account Setup, User Access & Account Verification
Set up TikTok Business Center and Ads Manager correctly, assign user permissions, configure essential account settings, and complete the verification process.
Lecture 18 Campaign Objectives & Campaign Setup
Choose the right objective and build a structured TikTok campaign, ad group and ad setup aligned with your business goal and budget.
Lecture 19 TikTok Pixel Integration
Install and validate the TikTok Pixel, configure important events, and use accurate conversion data to measure and improve campaign performance.
Lecture 20 TikTok Ad Library & Types of Creatives
Use TikTok’s creative research tools to study winning patterns and learn the major creative types, including native video, UGC-style content, demonstrations, testimonials and offer-led ads.
AI in Meta & TikTok Ads
Lecture 21 AI Creative Generation — Copy, Images & VideoAI
Use ChatGPT, Gemini, Claude, Meta AI and TikTok Symphony to plan and produce multiple ad concepts more efficiently.
Lecture 22 AI for Strategy, Setup & OptimizationAI
Use AI as your strategist and analyst to run more campaigns, faster — without losing control.
Fulfillment & Running the Business
Lecture 23 Order Fulfillment & Logistics — Pick, Pack, Ship & COD Couriers
Get the order to the customer, collect your cash, pick the right courier, and stop returns eating your profit.
PDF Guide Taxes, Registration & Compliance for Pakistani Sellers (2026)PROVIDED AS PDF
A practical reference guide covering current FBR e-commerce tax, registration and compliance considerations, including when professional tax advice is appropriate.
Career & Income
Lecture 24 Getting Clients & Selling — Freelancing, Agency & Your Own Brand
Turn this skill into income: land clients, price your services (perfect for designers, developers & freelancers), or scale your own brand.
Meet Your Trainer
Fawaz Ahmed
Founder & CEO, DigiPro · Meta & TikTok Ads Trainer
Fawaz Ahmed isn’t a theory teacher — he’s a practitioner who does this for a living. He launched a successful eCommerce brand in 2020 and runs a digital marketing agency serving clients across the US, UK & the Gulf. He has trained 10,000+ students in Meta & TikTok advertising, including beginners, freelancers and business owners. His teaching focuses on current platform practices, practical campaign work and clear decision-making rather than shortcuts or guaranteed results.
Masterclass Reviews — Meta & TikTok Ads
Feedback shared by live masterclass students across Pakistan; names are shortened for privacy. Individual outcomes depend on effort, offer, market and execution. Swipe to read more →
★★★★★
META ADS CLARITY
“Pehle Meta Ads mujhe bohat confusing lagti thi. Is masterclass ke baad campaign structure, audience, budget aur testing ka proper system samajh aa gaya.”
Ahmed R. · Lahore, Pakistan
★★★★★
CREATIVE TESTING
“Sab se valuable part creative testing tha. Sir ne samjhaya ke ad ka result sirf targeting se nahi, creative angle se bhi change hota hai.”
Bilal H. · Karachi, Pakistan
★★★★★
BEGINNER FRIENDLY
“Main beginner thi, lekin class ka flow itna simple tha ke Meta Ads ka fear khatam ho gaya. Ab mujhe pata hai campaign ka start kahan se karna hai.”
Ayesha K. · Islamabad, Pakistan
★★★★★
TIKTOK ADS SYSTEM
“TikTok Ads ke bare mein pehle sirf random videos dekhi thin. Masterclass mein proper campaign setup, creatives aur testing approach samajh ayi.”
Usman A. · Faisalabad, Pakistan
★★★★★
PRACTICAL MASTERCLASS
“This was not theory. The masterclass explained real campaign structure, creative testing, budget control, and how to read ad results properly.”
Hassan M. · Rawalpindi, Pakistan
★★★★★
THE REAL ADS MINDSET
“Pehle main samajhta tha ads ka matlab bas boost karna hai. Is class ne samjhaya ke Meta Ads data, creatives aur testing ka game hai.”
Saad N. · Multan, Pakistan
★★★★★
E-COMMERCE ADS
“Ecommerce ads ke liye product creative, offer aur landing page ka connection bohat achi tarah samajh aya. Sirf campaign banana enough nahi hota.”
Hamza T. · Sialkot, Pakistan
★★★★★
CLEAR TEACHING STYLE
“The teaching style was very clear. Every concept was connected with practical examples, especially Meta campaign structure and ad creative strategy.”
Danish S. · Gujranwala, Pakistan
★★★★★
CONFIDENCE BUILDING
“Class ke baad mujhe confidence aya ke main khud campaign setup kar sakti hoon. Pehle har setting confusing lagti thi.”
Hina F. · Peshawar, Pakistan
★★★★★
BUDGET CONTROL
“Budget waste hone ka dar hota tha. Masterclass mein clear hua ke testing budget kaise set karna hai aur kis stage par ad ko stop ya scale karna hai.”
Fahad Q. · Quetta, Pakistan
★★★★★
AUDIENCE TARGETING
“Audience targeting pe meri sab se zyada confusion thi. Sir ne broad, interest aur retargeting ka practical difference simple examples se samjha diya.”
Waleed A. · Hyderabad, Pakistan
★★★★★
DATA READING
“I learned how to read campaign data instead of guessing. CTR, CPC, CPM and cost per result finally started making sense.”
Shahzaib M. · Bahawalpur, Pakistan
★★★★★
META + TIKTOK COMBO
“Meta aur TikTok dono platforms ka comparison bohat useful tha. Kis product ya offer ke liye kaunsa platform better ho sakta hai, ye clear hua.”
Zain U. · Abbottabad, Pakistan
★★★★★
PRACTICAL EXAMPLES
“Class mein examples real thay. Sir ne sirf definitions nahi batain, balkay bataya ke actual campaign mein decision kaise lena hota hai.”
Maryam S. · Sukkur, Pakistan
★★★★★
FROM BOOSTING TO REAL ADS
“Main pehle sirf post boost karta tha. Masterclass ne proper Ads Manager, campaign objective, ad set aur creative testing ka concept clear kar diya.”
Ali Raza · Sargodha, Pakistan
★★★★★
CREATIVE STRATEGY
“The best part was creative strategy. I understood why some ads stop the scroll and why some ads fail even with good targeting.”
Omer J. · Lahore, Pakistan
★★★★★
TESTING RULES
“Testing rules bohat helpful thay. Ab mujhe pata hai ke ad ko emotions par nahi, data par judge karna hota hai.”
Imran W. · Mardan, Pakistan
★★★★★
SHOPIFY ADS CLARITY
“Shopify store ke liye ads run karne ka proper flow samajh aya — product angle, offer, landing page aur campaign testing sab connected hain.”
Taimoor B. · Gujrat, Pakistan
★★★★★
REALISTIC TRAINING
“This masterclass did not promise magic results. It explained the real work behind profitable ads: testing, creatives, data, and improvement.”
Noman A. · Okara, Pakistan
★★★★★
FEMALE ENTREPRENEUR FRIENDLY
“Main online business start karna chahti thi lekin ads se dar lagta tha. Masterclass ne mujhe step-by-step clarity di.”
Sana M. · Rahim Yar Khan, Pakistan
★★★★★
AD CREATIVE ANGLES
“Sir ne samjhaya ke ek hi product ke multiple ad angles ho sakte hain. Ye cheez mere liye game-changing thi.”
Rizwan K. · Jhelum, Pakistan
★★★★★
META ADS FOUNDATION
“The foundation was very strong. Campaign objectives, pixel, audience, ad sets, creatives, and reporting were explained in a practical way.”
Adeel H. · Kasur, Pakistan
★★★★★
NO MORE RANDOM ADS
“Pehle main random ads run karta tha. Ab campaign launch se pehle creative, offer, budget aur testing plan clear karta hoon.”
Muzammil S. · Sheikhupura, Pakistan
★★★★★
RETARGETING MADE CLEAR
“Retargeting ka concept pehle confusing tha. Masterclass mein samajh aya ke warm audience ko alag message aur offer chahiye hota hai.”
Farhan I. · Vehari, Pakistan
★★★★★
PRACTICAL FOR BUSINESS
“Main apne business ke liye ads seekhna chahti thi. Class ke baad mujhe samajh aya ke ads sirf reach nahi, sales system ka part hain.”
Nimra A. · Karachi, Pakistan
★★★★★
CAMPAIGN STRUCTURE
“The campaign structure explained in the class was very practical. I finally understood how to organize campaigns instead of creating random ad sets.”
Kashif M. · Dera Ghazi Khan, Pakistan
★★★★★
PIXEL & TRACKING
“Pixel aur tracking pe pehle bilkul grip nahi thi. Sir ne simple way mein explain kiya ke data ke baghair ads optimize nahi hotay.”
Junaid A. · Islamabad, Pakistan
★★★★★
ADS ANALYSIS
“Class ka best part ye tha ke sir ne metrics ko practical language mein samjhaya. Ab CTR, CPC aur CPA dekh kar decision lena asaan lagta hai.”
Asad K. · Mirpur, Pakistan
★★★★★
TIKTOK CREATIVE IDEAS
“I learned how TikTok ads need a different creative style. Native videos, hooks, and fast attention matter a lot more than polished design.”
Shayan R. · Faisalabad, Pakistan
★★★★★
LEAD GENERATION ADS
“Lead generation ads ka structure bohat clear hua. Form, WhatsApp, message campaigns aur follow-up ka connection samajh aya.”
Talha S. · Nawabshah, Pakistan
★★★★★
PRACTICAL CONFIDENCE
“Pehle mujhe Ads Manager open karte hi confusion hoti thi. Ab mujhe pata hai kis objective, ad set aur creative se start karna hai.”
Iqra N. · Burewala, Pakistan
★★★★★
NO FAKE MOTIVATION
“Masterclass mein fake motivation nahi thi. Clear bataya gaya ke ads mein testing, patience aur data reading zaroori hain.”
Salman T. · Chiniot, Pakistan
★★★★★
MEDIA BUYING BASICS
“This class gave me strong media buying basics. I understood how to think before spending money on Meta and TikTok ads.”
Rameez A. · Sahiwal, Pakistan
★★★★★
AD COPY CLARITY
“Ad copy aur hooks pe bohat achi guidance mili. Sir ne samjhaya ke customer ke pain point se ad start karna zyada powerful hota hai.”
Arslan M. · Attock, Pakistan
★★★★★
SCALING MADE CLEAR
“Scaling ka matlab pehle sirf budget barhana lagta tha. Masterclass ke baad samajh aya ke scaling se pehle creative, offer aur data stable hona chahiye.”
Umair N. · Rawalpindi, Pakistan
★★★★★
WOMEN-LED BUSINESS
“Apne small business ke liye ads seekhna chahti thi. Masterclass ne mujhe campaign setup aur creative planning dono mein clarity di.”
Laiba S. · Muzaffargarh, Pakistan
★★★★★
ADS MANAGER FEAR GONE
“Ads Manager ka fear khatam ho gaya. Har setting ka purpose samajh aya aur campaign ka flow clear ho gaya.”
Haris B. · Hafizabad, Pakistan
★★★★★
FUNNEL THINKING
“The masterclass helped me understand that ads are only one part of the funnel. Creative, landing page, offer, and follow-up matter together.”
Ammar Y. · Gujranwala, Pakistan
★★★★★
RESULT READING
“Pehle result acha ya bura sirf feeling se judge karta tha. Ab data dekh kar samajh ata hai ke problem creative mein hai ya offer mein.”
Zeeshan F. · Lahore, Pakistan
★★★★★
LOCAL BUSINESS ADS
“Local business ke liye Meta Ads ka practical use samajh aya. Sir ne messages, leads aur WhatsApp campaigns ka flow bohat clear kiya.”
Adnan S. · Karachi, Pakistan
Overseas Pakistani-Origin Students
UAE · Saudi Arabia · Qatar · UK · USA · Canada · Oman
★★★★★
META ADS SYSTEM
“This masterclass helped me understand Meta Ads as a system, not just buttons. Campaign structure, testing, and data reading became much clearer.”
Khalid M. · Dubai, UAE
★★★★★
RELATABLE & PRACTICAL
“Overseas hote huay bhi class bohat relatable lagi. Roman Urdu aur practical examples ki wajah se Meta aur TikTok Ads easily samajh aa gaye.”
Faisal A. · Jeddah, Saudi Arabia
★★★★★
TIKTOK ADS CLARITY
“TikTok Ads ka creative style pehle clear nahi tha. Masterclass ne hooks, UGC style aur testing ka proper approach samjha diya.”
Sameer K. · Doha, Qatar
★★★★★
ECOMMERCE ADS
“The ecommerce examples were very useful. I understood how product, offer, creative, and landing page all affect ad performance.”
Maham R. · London, UK
★★★★★
PRACTICAL LEARNING
“Sir ne ads ko bohat practical way mein samjhaya. Campaign setup ke sath ye bhi clear hua ke result ka analysis kaise karna hai.”
Naveed H. · Riyadh, Saudi Arabia
★★★★★
ADS CONFIDENCE
“Main pehle campaigns launch karne se hesitate karta tha. Masterclass ke baad structure aur testing process clear ho gaya.”
Irfan S. · Manchester, UK
★★★★★
DATA-DRIVEN ADS
“The biggest lesson was to stop guessing and start reading data. The class explained metrics in a way I could actually use.”
Kamran A. · Houston, USA
★★★★★
SMALL BUSINESS ADS
“Apne small business ke liye Meta Ads seekhna chah rahi thi. Masterclass ne mujhe targeting, creatives aur budget planning clear kar di.”
Zoya N. · Toronto, Canada
★★★★★
CREATIVES MATTER
“Pehle main sirf targeting pe focus karta tha. Ab samajh aya ke creative angle hi ad performance ka sab se important part hota hai.”
Shahid R. · Muscat, Oman
★★★★★
MASTERCLASS VALUE
“This was a practical masterclass for anyone serious about Meta and TikTok Ads. No hype — just clear systems, examples, and execution guidance.”
Sohail M. · New Jersey, USA
Course fees & student protection
Standard total: PKR 11,000
Full payment: PKR 10,000Early bird: PKR 9,000
Standard total: PKR 18,000
Full payment: PKR 16,000Early bird: PKR 14,500
Early-bird prices require full payment by 12 September 2026.
Discounts cannot be combined · Free demo class · Certificate of completion · Seven-day full-fee refund period beginning after the first lecture
Ready to start? Your first class is FREE
Attend the demo lecture, see the teaching quality for yourself, then decide. The seven-day full-fee refund period begins after the first lecture.
Enroll on WhatsApp