FAWAZ AHMED.
PRODUCT HUNTING & SOURCING
Find products
worth testing.
Learn to check demand, compare suppliers and calculate costs before you spend on stock or ads.
6 live sessions · 90 minutes each
PKR 3,000 through 09 Oct · PKR 6,000 from 10 Oct
Batch starts
For new and existing ecommerce sellers.
YOUR INSTRUCTOR
Fawaz Ahmed
Worth testing?
Learn what to check before investing.
01 Demand
02 Suppliers
03 Margin
Local + Alibaba sourcing
RESEARCH ACROSS MARKETS
Pakistan
UAE
USA
UK
Since 2020
Working in ecommerce
10,000+
Paid-course students trained
DigiPro
Lahore-based marketing agency
BEFORE YOU ENROLL
See the reasoning.
Then decide.
A short lesson showing how Fawaz evaluates one product—from research evidence and supplier checks to costs and a final decision.
Demand → Supplier → Costs → Decision
SAMPLE LESSON
WORTH
TESTING?
WITH FAWAZ AHMED
Recording planned. Fawaz will walk through the checks behind a product decision. The video will appear here when it is ready.
YOUR PRACTICAL OUTPUT
One product.
A reasoned decision.
Build a product proposal for one chosen market, with evidence you can explain and gaps you know how to check.
- A shortlist backed by source links
- Comparable suppliers and open questions
- Cost assumptions and a test, hold or reject decision
Free worksheet preview. Open, fill in and print—no registration needed.
WORKED EXAMPLE · ILLUSTRATIVE
Foldable phone stand
Target market: Pakistan · Figures below are assumptions for this exercise.
01 / Demand
Which buyer problem does it solve? Save competing offers and review evidence.
02 / Supplier
Compare the same specification. Request a sample, dispatch times and return terms.
Assumed selling pricePKR 1,490
Product + delivery + packing + feesPKR 830
Remaining before advertisingPKR 660
Returns, taxes, overheads and profit still need to be accounted for. These are not supplier quotes or verified margins.
DECISION: HOLD
Check the sample and complete the costs before choosing a test budget.
THE SIX-SESSION CURRICULUM
From an idea
to a researched next step.
Nine teaching hours, with practical assignments between sessions. Open a session to see its output.
Define your customer, selling model and budget. Compare product ideas against a consistent checklist.
Your output: A market brief and initial shortlist.
Use marketplaces, reviews, competitor stores and social content to collect evidence.
Your output: A product shortlist with source links and competing offers.
Cross-check research estimates and trends. Learn through Pakistan and selected international examples.
Your output: A scored shortlist for your chosen market.
Explore HHC, Daraz and Facebook supplier leads. Check samples, stock, dispatch, packaging and returns.
Your output: A local supplier comparison with unconfirmed details flagged.
Compare specifications, minimum quantities, sample costs and quotes. Prepare a useful supplier enquiry.
Your output: An Alibaba shortlist and a quotation request.
Include fulfilment, fees, advertising and failed orders. Compare scenarios and explain your decision.
Your output: Your final proposal and a test, hold or reject decision.
Preparing your first launch?
Use the assignments to investigate your first product before ordering stock or paying for ads.
Already selling online?
Apply the same method to a new product or revisit the assumptions behind your current offer.
Bring a laptop and internet access. Focus your project on one country; learn through Pakistan, Gulf, UK, USA and selected European examples. Store building and full advertising training sit outside these six sessions.
YOUR INSTRUCTOR
Fawaz Ahmed
Ecommerce practitioner, educator & agency founder
In ecommerce since 2020, Fawaz has trained more than 10,000 students in Pakistan and abroad through his online and in-person paid courses.
He runs DigiPro Marketing Agency in Lahore, specialising in ecommerce and dropshipping, Shopify store setup, social media marketing, SEO and paid advertising.
Explore his free teaching and agency work:
Main bilkul beginner thi, lekin lessons easy thay. Pakistan market ki examples ki wajah se concepts jaldi samajh aa gaye.
The profitability checks were extremely useful. I learned that high sales do not necessarily mean a product offers a healthy margin.
Practical assignments ki wajah se product hunting sirf theory nahi rahi. Har concept ko khud apply karne ka chance mila.
Course se pehle main products guesswork par select karta tha. Ab USA market ke liye demand, competition aur margin properly check kar leta hoon.
The course provided a clear and practical product-research process. Every lesson connected logically with the next.
Product validation ka method bohat clearly samjhaya gaya. Ab weak product ko testing se pehle hi identify kar sakta hoon.
The UAE module corrected several assumptions I had about the market. Customer expectations can be very different from Pakistan.
UAE market wala module mere liye sab se useful tha. Customer demand aur pricing kaafi achi tarah samajh aa gayi.
Pakistan market ke liye COD, customer behavior aur price sensitivity ke points bohat practical thay.
I now have a structured research process instead of browsing different websites without a clear direction.
UK, USA, UAE aur Pakistan markets ka comparison bohat helpful tha. Har market ka difference easily samajh aa gaya.
Technical concepts were explained in simple language. Even the international market research lessons were easy to follow.
Ab product hunting ke liye mere paas proper step-by-step system hai. Random trends par depend nahi karna parta.
USA market mein saturated products ko identify karna seekha. Research checklist simple aur useful thi.
I learned how to identify products with genuine demand rather than relying only on viral social-media videos.
UK market ki seasonality ke bare mein pehle itni understanding nahi thi. Is module ne meri research ka approach change kar diya.
The USA and UK comparison showed me how pricing, competition, and buyer expectations vary between markets.
Course se samajh aya ke USA mein chalne wala product zaroori nahi UAE mein bhi perform kare.
Mere liye sab se valuable part product final karne se pehle possible profit margin calculate karna tha.
The product-rejection criteria save a great deal of research time. I now know when an idea is not worth pursuing.
Trainer ne har step practical examples ke sath explain kiya. Ab product shortlist karna kaafi clear lagta hai.
I appreciated that the course covered Pakistan instead of focusing exclusively on international markets.
USA market module se seekha ke sirf sales numbers nahi, customer ki actual problem bhi dekhni chahiye.
UK customers ki quality expectations aur pricing behavior ko bohat simple way mein explain kiya gaya.
The course gave me a structured starting point for e-commerce. I can now research products without constant guidance.
Mera e-commerce background nahi tha, phir bhi course easily follow ho gaya. Ab basic product research khud kar sakti hoon.
Studying customer reviews and competitor weaknesses made my product research much more focused and meaningful.
International aur Pakistani markets ka difference samajhna mere liye bohat useful raha. Same strategy har jagah apply nahi hoti.
Pehle mujhe lagta tha har trending product winning product hota hai. Course ne proper validation ki importance samjhai.
The trainer clearly explained how product size, selling price, and delivery costs can influence profitability.
UAE market section mein premium buyers aur cultural relevance ke points mere liye bilkul new thay.
The UK market section helped me understand quality expectations and the importance of accurate product positioning.
Teaching style simple aur direct tha. Jo topic pehle confusing lagta tha, ab step-by-step clear hai.
Ab kisi seller ko dekh kar product copy nahi karta. Pehle demand aur competition properly verify karta hoon.
The hands-on exercises helped me identify several mistakes in my previous product-selection method.
Pakistan module mein price sensitivity, delivery aur customer trust ke issues realistic way mein cover kiye gaye.
Each market module offered something useful. I finished with a balanced understanding of local and international opportunities.
Course se samajh aya ke advertising se pehle correct product selection kitni important hoti hai.
Competitor reviews analyze karna bohat useful laga. Is se customer complaints aur product improvement ideas mil jate hain.
The UAE research framework was practical and repeatable. I now know what to examine before shortlisting a product.
Market-specific examples course ka best part thay. Ek hi product different countries mein differently perform kar sakta hai.
The course taught me to support every product idea with evidence instead of relying on personal preference.
USA product-hunting framework detailed tha lekin apply karna easy tha. Customer problem identify karne wala part bohat acha laga.
Ab main pehle product shortlist karta hoon aur phir clear criteria se evaluate karta hoon. Decision emotional nahi rehta.
The USA module helped me evaluate demand and competition more clearly. The practical examples made the process memorable.
Competition aur saturation check karne ka method seekh kar maine kai weak product ideas reject kiye.
Comparing all four markets showed me why a research strategy must be adjusted for each target audience.
UK market ki seasonal demand ko samajhna mere liye important learning thi. Pehle main is factor ko ignore karta tha.
Course join karte waqt knowledge limited thi. Ab different markets ke products ko confidently compare kar sakti hoon.
The course was clear, practical, and beginner-friendly. It provided a repeatable method for evaluating product ideas.
50 student comments · Roman Urdu & English
BATCH STARTS 09 OCTOBER 2026
EARLY ENROLLMENT · THROUGH 09 OCTOBER
PKR 3,000
PKR 6,000 from 10 October 2026
6 live sessions · 90 minutes each
Practical assignments + one product proposal
Pay via Easypaisa or Meezan Bank, then upload your receipt on the enrollment form. Payment is reviewed before enrollment is confirmed.
Have a question before you join?
YOUR COURSE AT A GLANCE
Fit the learning
into your week.
Class days & times
Thursday, Friday & Saturday · 6:30–8:00 pm Pakistan time
Teaching language
Urdu + English, mixed as spoken in daily life
Recordings
Class recordings included
Feedback & support
Two months of feedback and support
Refund policy
You may request a fee refund up to your second class. Refunds are not available after the second class.
Details awaiting confirmation
Live class platform · Recording-access duration · Support channel · Assignment reviews · Refund deadline & request process · Late enrollment & catch-up
Request the confirmed arrangements on WhatsApp before paying.
The batch brings six live 90-minute classes into a structured sequence, with practical assignments and one product proposal. Class recordings and two months of feedback and support are included. The class platform, recording-access duration and feedback arrangements still need confirmation before enrollment.
Yes. You should be comfortable browsing websites and entering information in a worksheet. Choose one target market and bring a laptop, internet access and time for the assignments.
Required research exercises can be completed without paid subscriptions. Tool demonstrations show how to interpret estimates and check them against other evidence.
Yes. The research and supplier checks cover product selection, stock, dispatch, delivery, returns and costs. You can also apply the framework when buying inventory. Full store setup and advertising management are outside this course.
Examples cover Pakistan and selected Gulf, UK, USA and European markets. Your assignment focuses on one country. Sourcing includes HHC, Daraz, Facebook supplier leads and Alibaba.
No. You will learn a research process and build your own proposal. Product performance and supplier reliability require checks and testing; the course does not promise sales or income.
Build your next product decision.
Product Hunting & Sourcing · Starts 09 October 2026